Jaguar trading is setting up wholesale farmers markets in quite a few locations to connect local farm produce directly to bulk buyers and consumers eager to buy bulk quantities at wholesale prices. This is another component of making local, sustainable, distributed farm produce available at low prices to the consumers while improving the margins and earnings of the local farmers.
The wholesale markets also allow local produce- fruits, vegetables, herbs, spices, nuts etc to be connected directly to larger end buyers facilitated by Jaguar Trading's farm network. The overall savings in the chain via aggregation, better storage, transport and overall logistic options, central, larger scale buyers can quickly add up, reducing waste, losses and improving earnings for farmers and end buyers. Additional benefits are in the carbon savings, lower embedded energy as a result of savings in distance, better management from farm to plate and increased local sale options for produce otherwise stranded with small farmers.
Small farmers in many locations have been a victim of their size, distance from markets, lack of buying or selling power etc. When the same farmer is part of the Jaguar farm network and utilizes the wholesale farmers market to sell his/her produce, the price discovery is much better, the chance to be abused by chain of middlemen is much lower. Also, with increased chance to have direct contact with end buyers in the marketplace, the farmer learns more about the consumer tastes, issues with the produce, shifting demands for different produce etc.
Small farmers are also able to procure other goods and services, farming inputs etc while attending wholesale markets, also a good location for such goods and services including seeds, seedlings, fertilizers etc.
The wholesale markets also allow local produce- fruits, vegetables, herbs, spices, nuts etc to be connected directly to larger end buyers facilitated by Jaguar Trading's farm network. The overall savings in the chain via aggregation, better storage, transport and overall logistic options, central, larger scale buyers can quickly add up, reducing waste, losses and improving earnings for farmers and end buyers. Additional benefits are in the carbon savings, lower embedded energy as a result of savings in distance, better management from farm to plate and increased local sale options for produce otherwise stranded with small farmers.
Small farmers in many locations have been a victim of their size, distance from markets, lack of buying or selling power etc. When the same farmer is part of the Jaguar farm network and utilizes the wholesale farmers market to sell his/her produce, the price discovery is much better, the chance to be abused by chain of middlemen is much lower. Also, with increased chance to have direct contact with end buyers in the marketplace, the farmer learns more about the consumer tastes, issues with the produce, shifting demands for different produce etc.
Small farmers are also able to procure other goods and services, farming inputs etc while attending wholesale markets, also a good location for such goods and services including seeds, seedlings, fertilizers etc.
